Lulu In The Sky was born in the summer of 2012 on the island of Ibiza. The brainchild of Emma-Louise, it came out of a love for creating fun and distinctive accessories for her and her friends that they couldn't find anywhere else on the island. After a few too many requests to ignore, Emma began selling her creations and quickly gave up her job on the island to pursue Lulu In The Sky full-time. As the summer ended, she returned home to Yorkshire and headed straight to the internet to extend her reach, seeing the potential for a global brand. Five years on, the brand has gone from strength to strength, innovating and creating a range of over 500 unique, handcrafted and eye-catching products, built on the same ethos she started with on that Balearic Island: authenticity, and daring to be different.